Futurex
Location
San Francisco, CA
Show
RSA 2024
Futurex wanted a bright and flashy display to attract attention, educate about their products, and collaborate with industry partners. I loved figuring out how to do the “upside down Nike sign”.
Starts with a rendering
This was designed by an external designer in Vectorworks. I imported a dwg model into Sketchup, however, I ended up making whole new models because the curves and many rectangles in the dwg’s were triangulated.
This led us for a push to bring design in-house. Not only would the model already be an skp but an experienced detailers would theoretically be better at designing because they already know how it will be built.
From the moment I stepped foot on a worksite in 2003, I fequently heard, “that damn architect…” followed by a complaint about their lack of building knowledge.
I translate the render into a fully-detailed Sketchup model
Every single thing is modeled down to the cabinet handles and TV models. I basically pre-build everything in Sketchup before the fabricators actually build it. This process ensures everything fits together and the builders have all of their questions answered about what & how to fabricate it.
When I’m deciding on specific dimensions, I use the same numbers over and over. 39”, 47”, 94-3/4”, 2-3/4”. These are the dimensions of a standard panel. This is like the main lego piece
Then I detail every aspect of the project in Layout
Panel Configuration & Dims
Arch Panel Assembly
Curved Cabinet Isometric
The Final Product
Show
RSA 2024, San Francisco, CA
Booth Type
20x20 Island